Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

In some ways, building a landing page is like baking a cake. Certain people prefer chocolate, and others like cream fillings, but there are some fundamental formulas (for both cakes and landing pages) that are tried and tested, and proven to produce positive results.This post is a recipe for a solid vanilla sponge landing page. For advice on design (a.k.a. the buttercream frosting), check out these posts on user experience and essential design principles.Here are the formulas we’ll cover in this post, using examples from great landing pages:Action words + Product reference = Winning headlineYour exact offering + Promise of ease = Winning subheaderYour best offerings + Worded in the form of benefit statements + Appropriate sectioning = Winning body contentActive words + ‘I want to…’ + A/B testing = Winning call to action

Source: Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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