How to Write Marketing Emails That Get Results

To some, email marketing can seem antiquated and even prehistoric when compared to more cutting-edge tactics such as SEO, social media, and mobile optimization.Although it may not be the sexiest of strategies, there’s no denying that it still gets results.In fact, “email is 40 times more effective at acquiring new customers than Facebook or Twitter.” Just take a look at how it compares with other methods:Also, you are six times more likely to get a click-through from an email campaign than you are from a tweet.What about ROI?For each dollar spent, email has an average ROI of $38. Impressive. Here’s how Adobe paints the picture:And it gets better.

Source: How to Write Marketing Emails That Get Results

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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