Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It. – Moz

Allow me to start with a quick summary of this article:There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it’s actually causing huge loss in conversion rates. But how?Responsive design clutters mobile sites with irrelevant content for on-the-go visitors. Built with a desktop user in mind, a mobile visitor who has different intentions and a different state of mind may not find what they’re looking for, and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions.This isn’t to say you should abandon responsive design altogether. Rather, you must think more specifically about the mobile web experience and the mobile visitor’s state of mind instead of simply transferring the desktop design to a mobile one.

Source: Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It. – Moz

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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