How to Use Release Notes to Drive Feature Adoption

Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success.So how do teams communicate these big announcements to their users? A blog post, an unread notification, an email, and… that’s it. They sit back and wait for impact, but are disappointed if the anticipated uptick in usage doesn’t arrive.Here we’ll explain why standard feature announcements are missing the mark, and how to drive new feature adoption amongst your users.

Source: How to Use Release Notes to Drive Feature Adoption

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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