11 Subject Line Strategies Guaranteed to Increase Your Open Rates

Although email marketing is a strategy that may seem somewhat antiquated these days, it’s by all accounts still very much alive and well.Studies have even found that “44 percent of email recipients made at least one purchase last year based on a promotional email.”You could also make the case that email marketing is one of the most direct and personalized digital marketing techniques and that it is effective for making a one-on-one connection with prospects.But in order for this medium to be viable, you must first get recipients to open your emails. Unfortunately, this can quickly become a tricky endeavor considering that “the average email subscriber receives 416 commercial messages each month.”So to make email marketing work, you have to distinguish yourself from the countless other brands vying for the attention of consumers.When you break it all down, this ultimately means that you begin by creating a killer subject line. In fact, “33 percent of email recipients open email based on subject line alone.” Nail it and you stand a good chance of making a conversion.Over the years, I’ve done a lot of experimentation with my email marketing campaigns and have come up with a winning formula for creating effective subject lines to maximize my open rates.

Source: 11 Subject Line Strategies Guaranteed to Increase Your Open Rates

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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