The No-Bullshit Guide To User Retention

The effectiveness of “growth hacking” is dwindling.Over the past few years, retention tricks and snappy CTAs have provided sharp product managers and marketers some much-needed relief. With relatively little execution, they were able to spark the interest of prospects and engage existing users. But as the rest of the industry caught on, these hacks have become commonplace and less effective. When it comes to user retention, it’s time to shift the focus from hacks to quality and usability. For that, you need to gain a deep understanding of your users and give them what they really want—an incredible user experience.The happier your users are with the product, the longer they stick around, and the better your retention numbers are. Understanding how your users progress can help you know what action to take at each stage. Here are the four stages of retention that each new group of users should progress through.

Source: The No-Bullshit Guide To User Retention


About Bob Warfield

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