Monthly Archives: November 2016

Why I Choose to Focus on One Marketing Channel at a Time

I feel like there’s an overarching maximalist mindset in marketing these days.And it’s easy to see why.Brands have never had more strategies to choose from.There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.But … Continue reading

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Strategic Timing Tips for Resend Campaigns | MailChimp Email Marketing Blog

This is the second of a 2-part series on resending campaigns. If you missed part 1, you can check out our data on open rates, subject lines, and From name.The last time we looked at resend campaigns, we saw that simply resending … Continue reading

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9 Customer Success Emails Your SaaS Needs to Be Sending

Take a moment and think back to the last SaaS app you signed up for.Do you remember any emails you received post-signup?More importantly, do you recall logging in and taking action on the content of those emails?If the answer is yes, consider … Continue reading

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7 Shopify Apps That Will Help You Sell More This Black Friday and Cyber Monday

Black Friday and Cyber Monday (BFCM) fall on November 25th and 28th this year.During the span of these 4 days, online sellers of all sizes have the opportunity to be part of one of the biggest sales events of the year.In … Continue reading

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The Procrastinator’s Guide to Black Friday Marketing

Your Black Friday and Cyber Monday planning should have started months ago. I feel you, fellow procrastinator. I’m editing this post mere hours before it will be published.But have no fear—you can still pull off an epic BFCM sale with … Continue reading

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Here’s 5 Smart Ways to Plan Your Ecommerce Sales Promotion

Ready for your next sales promotion?For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers.A survey found that up to … Continue reading

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We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but Black Friday always seemed more discovered than created.Cyber Monday on the other hand came off a … Continue reading

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