The Procrastinator’s Guide to Black Friday Marketing

Your Black Friday and Cyber Monday planning should have started months ago. I feel you, fellow procrastinator. I’m editing this post mere hours before it will be published.But have no fear—you can still pull off an epic BFCM sale with only a few weeks to go. From one last-minute junkie to another, a tight deadline is a great motivator.Don’t let the rush pressure you into a bad decision, though. If you’re a small business, competing with retail giants on price shouldn’t be your goal. The deal-seekers will always chase the lowest prices. This is not your audience. As an independent merchant, however, you can still participate—and have a stellar sales weekend—by employing a little creativity.You already have the tools. It’s a matter of packaging them into a compelling campaign. And trust me, you also still have time. 25 days, to be exact.Here’s your 3-step guide to planning and executing a flawless Black Friday and Cyber Monday promotion in under a month (on top of all of your other superhero feats):

Source: The Procrastinator’s Guide to Black Friday Marketing

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s