We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but Black Friday always seemed more discovered than created.Cyber Monday on the other hand came off a bit manufactured. I figured that while there were certainly sales to be made from an ecommerce-centered selling holiday, the real money in online sales would be made on Black Friday as buyers become increasingly resistant to the Black Friday hype machine.So, we pulled the data. We wanted to see how Cyber Monday works and what makes it tick. Inventory tracking is our bread and butter, so we maintain a multi-tenant database comprised of sales data from our ecommerce business owners. That’s millions of sales. This gives us an overview of general trends within the industry across marketplaces, platforms, and niches. We extracted an SQL query of all sales data between November 25th and December 2nd minus POS systems, ensuring that our conclusions would be specific to ecommerce.The goal? Discover what’s fact and what’s opinion behind the Black Friday vs. Cyber Monday debate and create a seller resource that allows retailers to be more methodical in their Cyber Monday strategy.And I have to admit that looking at these data reports had me replacing my turkey with a big helping of crow. Cyber Monday is king.

Source: We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks


About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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