Why I Choose to Focus on One Marketing Channel at a Time

I feel like there’s an overarching maximalist mindset in marketing these days.And it’s easy to see why.Brands have never had more strategies to choose from.There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.But that’s just the tip of the iceberg, and this doesn’t even take into account more traditional offline techniques that many companies still utilize.In turn, I think many brands are suffering from exhaustion and fatigue.They’re experiencing marketing overload.I also think marketers don’t always extract the full potential from their strategies.Before they can see one channel through to completion, they’ve already started working on three more channels.If I’ve learned anything during my years as a marketer, it’s that simplicity is usually the key to success.Because of that, I choose to focus on only one marketing channel at a time.Here’s why.

Source: Why I Choose to Focus on One Marketing Channel at a Time

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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