16 Ecommerce A/B Test Ideas Backed by UX Research

Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working.That said, we have done quite a bit of user experience on ecommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective.This post will outline 16 A/B test ideas based on that data.Whether you’re just starting your first A/B tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test.These ideas came from a massive round of UX research we’ve done for ecommerce.

Source: 16 Ecommerce A/B Test Ideas Backed by UX Research

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s