Drip + ConvertPlayer: How to Use This New Video Integration

Most marketing trends have their skeptics. But few are contrarian enough to dispute that video is an exceptionally (and increasingly) powerful form of marketing.A 2014 study from Vidyard reported that more than 70% of businesses surveyed said their videos out-converted any other form of content. And it’s easy to find case studies from companies large and small to support that claim.Given that kind of evidence, you might wonder: what if you could capitalize on all that conversion power and let people respond to your call to action directly inside your videos?With tools like ConvertPlayer, you can. ConvertPlayer is a new tool from Simon Payne, a Prague-based engineer who became immersed in marketing software as the technical cofounder of Leadpages. As of this month, ConvertPlayer integrates directly with Drip—so you can send leads from your videos straight into an email campaign or workflow of your choice.

Source: Drip + ConvertPlayer: How to Use This New Video Integration

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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