Here’s How I Built and Launched a SaaS Company For Less Than $40k

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies.My thought process was that if I could pull it off then I would own 100% of the company, and have full control of my own destiny, rather than simply cutting a check and owning less than 1% of the company.My background is primarily concentrated on small businesses, selling products like leads and back office software. In the past 6 years I’ve had thousands of conversations with small businesses discussing everything from how they operate to where they are spending money on marketing. Through these conversations I realized that a lot of businesses are leaving money on the table by not knowing where their phone calls are being generated from, not answering the phone all the time, and not knowing how to close a prospect once they are on the phone with them.It was through these conversations and the success of the Twilio IPO that I decided I was going to build call-tracking software.Now that we have launched and have paying customers, I’m sharing the tactics I used to build and launch a SaaS company, along with the documentation that I created during this process including email outreach scripts, user stories, product requirements doc, and other tools I used to make it happen.

Source: Here’s How I Built and Launched a SaaS Company For Less Than $40k


About Bob Warfield

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