How to Use Email Automation to Boost eCommerce Conversions

It’s not every day that marketers use the words “email” and “CRO” in the same sentence.After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more.But here’s the thing:When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic that you can leverage to increase conversions for your online store.And considering that email is consistently found to be one of the highest converting marketing channels, (not to mention the deliverer of a stellar ROI), it almost seems crazy to not be using email to reach more shoppers earlier on in the funnel, and therefore, convert even more sales.Email is a great tool for engaging with and converting shoppers into buyers, so how can you use this powerful channel to truly leverage the most site traffic and increase conversions on your eCommerce site?In this article, I’m going to reveal why email is an integral part of any successful CRO strategy and how you can use email automation to reach up to 15x more site visitors and boost conversions, significantly.

Source: How to Use Email Automation to Boost eCommerce Conversions


About Bob Warfield

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