How to Tell a Better Story With Your Product

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. Today, we still enjoy stories like Hercules, Pandora’s box, Oedipus, and much, much more.Storytelling has become something of a buzzword, but it’s an undeniable part of how humans have always connected to one another. Storytelling skills can help people in many disciplines, from sales to HR, but they’re especially useful for product teams who have just a few moments to woo users.Using techniques from powerful stories can provide that extra boost of engagement and build an emotional connection with users.Here are a few storytelling techniques to try in your product.

Source: How to Tell a Better Story With Your Product


About Bob Warfield

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