Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight.It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!).Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny.But here’s the thing.Clickbait gets a bad rap. When done correctly, it’s one of the best ways to get people to take notice and give you their most precious asset: attention.Here’s why, despite your hesitancy or bold proclamations from companies, you should be using more of it.

Source: Why Clickbait Works (And Why You Should Do More of It)

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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