21 Email Marketing Statistics That Will Make You Rethink Email Marketing

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal.Top performing marketing departments are seeing 2.5 times the ROI of the average.So what’s the difference between mediocre and mind-blowing results?The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies.So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics.#1. According to a recent a VB Insight study, email has an average ROI of $38 for each $1 spent.#2. Another study from DMA shows that 77% of ROI comes from segmented, targeted and triggered campaigns.#3. People who buy products marketed through email, spend 138% more than people that do not receive email offers.

Source: 21 Email Marketing Statistics That Will Make You Rethink Email Marketing

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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