How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice.But they’re limited. In a few ways.Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface.For example, you have no idea if those users are returning. If they’re subscribin’ or buyin’. Or how they compare to peeps from a year ago.In order to find out that detailed info that ultimately moves the needle, you need to dig a little deeper. And you need to be able to view these basic metrics through a more detailed lens that includes segment information.Google Analytics cohort analysis tool can help. Here’s what it is, why it’s important, and how you can run your first cohort analysis report today.

Source: How to Run a Cohort Analysis in Google Analytics

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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