Author Archives: Bob Warfield

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html

People Don’t Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll —Understanding the impact of this icon … Continue reading

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Behind the Scenes of a 6-Figure Online Business

In this episode of Noah Kagan Presents, we go behind-the-scenes with copywriting extraordinaire, and one of my best friends, Neville Medhora. This is part one of our conversation.A few years ago, Neville helped kickstart AppSumo’s growth with some incredible sales … Continue reading

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What we learned about “Long Tail” by analyzing 1.4 Billion keywords

I’m sure you’ve heard it many times that short keywords tend to get tons of searches per month, while the long ones are never popular. But I don’t recall any substantial research that didn’t qualify their findings with vague words like … Continue reading

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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics – Moz

One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how … Continue reading

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7 BIGGEST marketing strategies for 2017

There are so many stupid, generic business lists online:“10 tips to grow your business!”“3 secrets to SEO Google doesn’t want you to know!”“17 steps to making passive income!”The worst part is, these clickbait articles are written by people who have … Continue reading

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Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight.It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!).Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any … Continue reading

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5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI.After much trial and error, we … Continue reading

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