Category Archives: Uncategorized

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice.But they’re limited. In a few ways.Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface.For … Continue reading

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How a Viral Loop on LinkedIn Got Me 76k Email Subscribers in 1 Month

I want to share an elegant trick where a “viral loop” on LinkedIn got me over 76,000 email subscribers in just one month. I know the audience of Ahrefs blog mostly comes here for SEO insights, advice, and studies. And there’s no … Continue reading

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21 Email Marketing Statistics That Will Make You Rethink Email Marketing

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal.Top performing marketing departments are seeing 2.5 times the ROI of the average.So what’s the difference between mediocre and … Continue reading

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People Don’t Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll —Understanding the impact of this icon … Continue reading

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Behind the Scenes of a 6-Figure Online Business

In this episode of Noah Kagan Presents, we go behind-the-scenes with copywriting extraordinaire, and one of my best friends, Neville Medhora. This is part one of our conversation.A few years ago, Neville helped kickstart AppSumo’s growth with some incredible sales … Continue reading

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What we learned about “Long Tail” by analyzing 1.4 Billion keywords

I’m sure you’ve heard it many times that short keywords tend to get tons of searches per month, while the long ones are never popular. But I don’t recall any substantial research that didn’t qualify their findings with vague words like … Continue reading

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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics – Moz

One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how … Continue reading

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