7 BIGGEST marketing strategies for 2017

There are so many stupid, generic business lists online:“10 tips to grow your business!”“3 secrets to SEO Google doesn’t want you to know!”“17 steps to making passive income!”The worst part is, these clickbait articles are written by people who have never built a business before. I’m sick of seeing all this bad, unhelpful advice on the web.Today, I’m going to give you actual, proven strategies to market your business in 2017. No B.S. No clickbait. No tricks.In deep detail, I’m going to show you 7 tactics I’m actually using to grow my businesses this year — including Sumo Group, which I recently grew to 8 figures. I’m sharing these strategies so you can give them a try for yourself.(And if you prefer a 7-minute video overview, just click below.)

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Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight.It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!).Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny.But here’s the thing.Clickbait gets a bad rap. When done correctly, it’s one of the best ways to get people to take notice and give you their most precious asset: attention.Here’s why, despite your hesitancy or bold proclamations from companies, you should be using more of it.

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5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI.After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the learnings I took away from our extensive experimentation and optimization were priceless. In this post, I will cover some of the techniques that worked really well for us.Before I share these tactics, I would like to point out that it is crucial to achieve a high level of alignment between your marketing, engineering and product teams. Your engineering team should understand marketing and your marketing team should understand the technology. In today’s world, technology plays a significant role in marketing optimization and it is important for your teams to have that common perspective.

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How to Tell a Better Story With Your Product

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. Today, we still enjoy stories like Hercules, Pandora’s box, Oedipus, and much, much more.Storytelling has become something of a buzzword, but it’s an undeniable part of how humans have always connected to one another. Storytelling skills can help people in many disciplines, from sales to HR, but they’re especially useful for product teams who have just a few moments to woo users.Using techniques from powerful stories can provide that extra boost of engagement and build an emotional connection with users.Here are a few storytelling techniques to try in your product.

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How to Tell a Better Story With Your Product

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. Today, we still enjoy stories like Hercules, Pandora’s box, Oedipus, and much, much more.Storytelling has become something of a buzzword, but it’s an undeniable part of how humans have always connected to one another. Storytelling skills can help people in many disciplines, from sales to HR, but they’re especially useful for product teams who have just a few moments to woo users.Using techniques from powerful stories can provide that extra boost of engagement and build an emotional connection with users.Here are a few storytelling techniques to try in your product.

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Resist Old On-Page SEO Tactics With These 5 Tricks – Moz

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might be through an SEO plug-in like Yoast or through Moz Pro’s On-Page Grader, or it might be just be a mental checklist. The problem is, there’s a crucial set of flaws in how I’ve seen a lot of marketers and SEOs approaching on-page SEO in the last few months, and I want to help.These five mistakes and biases are popping up too often in our field, so let’s address each with simple, tactical fixes.

Source: Resist Old On-Page SEO Tactics With These 5 Tricks – Moz

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How to Use Email Automation to Boost eCommerce Conversions

It’s not every day that marketers use the words “email” and “CRO” in the same sentence.After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more.But here’s the thing:When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic that you can leverage to increase conversions for your online store.And considering that email is consistently found to be one of the highest converting marketing channels, (not to mention the deliverer of a stellar ROI), it almost seems crazy to not be using email to reach more shoppers earlier on in the funnel, and therefore, convert even more sales.Email is a great tool for engaging with and converting shoppers into buyers, so how can you use this powerful channel to truly leverage the most site traffic and increase conversions on your eCommerce site?In this article, I’m going to reveal why email is an integral part of any successful CRO strategy and how you can use email automation to reach up to 15x more site visitors and boost conversions, significantly.

Source: How to Use Email Automation to Boost eCommerce Conversions

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