How to Tell a Better Story With Your Product

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. Today, we still enjoy stories like Hercules, Pandora’s box, Oedipus, and much, much more.Storytelling has become something of a buzzword, but it’s an undeniable part of how humans have always connected to one another. Storytelling skills can help people in many disciplines, from sales to HR, but they’re especially useful for product teams who have just a few moments to woo users.Using techniques from powerful stories can provide that extra boost of engagement and build an emotional connection with users.Here are a few storytelling techniques to try in your product.

Source: How to Tell a Better Story With Your Product

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How to Tell a Better Story With Your Product

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. Today, we still enjoy stories like Hercules, Pandora’s box, Oedipus, and much, much more.Storytelling has become something of a buzzword, but it’s an undeniable part of how humans have always connected to one another. Storytelling skills can help people in many disciplines, from sales to HR, but they’re especially useful for product teams who have just a few moments to woo users.Using techniques from powerful stories can provide that extra boost of engagement and build an emotional connection with users.Here are a few storytelling techniques to try in your product.

Source: How to Tell a Better Story With Your Product

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Resist Old On-Page SEO Tactics With These 5 Tricks – Moz

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might be through an SEO plug-in like Yoast or through Moz Pro’s On-Page Grader, or it might be just be a mental checklist. The problem is, there’s a crucial set of flaws in how I’ve seen a lot of marketers and SEOs approaching on-page SEO in the last few months, and I want to help.These five mistakes and biases are popping up too often in our field, so let’s address each with simple, tactical fixes.

Source: Resist Old On-Page SEO Tactics With These 5 Tricks – Moz

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How to Use Email Automation to Boost eCommerce Conversions

It’s not every day that marketers use the words “email” and “CRO” in the same sentence.After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more.But here’s the thing:When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic that you can leverage to increase conversions for your online store.And considering that email is consistently found to be one of the highest converting marketing channels, (not to mention the deliverer of a stellar ROI), it almost seems crazy to not be using email to reach more shoppers earlier on in the funnel, and therefore, convert even more sales.Email is a great tool for engaging with and converting shoppers into buyers, so how can you use this powerful channel to truly leverage the most site traffic and increase conversions on your eCommerce site?In this article, I’m going to reveal why email is an integral part of any successful CRO strategy and how you can use email automation to reach up to 15x more site visitors and boost conversions, significantly.

Source: How to Use Email Automation to Boost eCommerce Conversions

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A Digital Marketer’s Guide to Visual Cues

A large part of landing page optimization is focusing your visitors’ attention on what matters.There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards a desired object.Visual cues have strong roots in empirical psychology research and in practical case studies. At this point, there’s a solid amount of data out there on why they work, how they work, and how you should use them depending on your specific use case.

Source: A Digital Marketer’s Guide to Visual Cues

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Shopify Plugins We Love | ActiveCampaign Email Marketing Blog

The sun is finally starting to shine in Chicago. That means two things; it’s Valentines Day, and we have spring fever. We recently released our Shopify Deep Data integrations for our ecommerce customers. The ecommerce Deep Data integrations take customer purchase data, and makes it actionable inside the ActiveCampaign platform.You can now start an automation when a contact makes a purchase, segment contacts based on previous purchase history, and more. We think its a must-have integration for all Shopify users, but we certainly don’t think it is the only plugin that Shopify customers should have. Here are a few more of our favorite apps for Shopify customers.

Source: Shopify Plugins We Love | ActiveCampaign Email Marketing Blog

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A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi

Video marketing is one of the most-talked about subjects in social media right now.Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds.But despite its growing relevance, one of the questions we get most here at Buffer is:How do I get started with video marketing? With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expert to talk to about getting started with video.We had the pleasure of chatting with Sunny all about how marketers can get started with video – including what to film, how to film it, and how to make sure that people see your videos online. A huge thank you to Sunny for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017!

Source: A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi

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