Monthly Archives: March 2017

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI.After much trial and error, we … Continue reading →

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. … Continue reading →

The ancient Greeks passed stories down from generation to generation. Even before writing and reading became popular, the oral tradition of storytelling ensured that epics like the Odyssey were widely shared and would endure for many more generations to come. … Continue reading →

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of … Continue reading →

It’s not every day that marketers use the words “email” and “CRO” in the same sentence.After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.If you’re … Continue reading →

A large part of landing page optimization is focusing your visitors’ attention on what matters.There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards … Continue reading →