How to Increase Reader Loyalty Through Simple Content Changes – AudienceBloom

Reader loyalty is a big deal. Without it, you may have short spikes of incoming traffic and brief periods of increased readership, but your traffic will be inconsistent and you won’t see overall progress over time. On the other hand, if you manage to increase reader loyalty, each new reader you acquire will be likely to stay with you, reading more of your work, seeing more of your brand, and ultimately buying more of your product.

There are a variety of strategies you can use to increase reader loyalty, each with its own applications and varying degrees of potential success. But if you’re interested in increasing reader loyalty as quickly as possible with only a handful of simple content changes, these strategies are ideal for you.

via How to Increase Reader Loyalty Through Simple Content Changes – AudienceBloom.

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Landing Page Copywriting Secrets the Pros Never Share

If you could hire four top copywriters to write your landing page, what would they do for you?

What are the tricks they’d use to engage more visitors… and get them to convert?

To find out, you could shell out well over $1000/hr and get the likes of Henneke Duistermaat, Demian Farnworth, Amy Harrison and Joanna Wiebe to work on your landing page.

That’d be money well spent, BTW.

Or you could study every word written below… fo’ free.

Sound like a good deal? Read on for a roundup of copywriting formulas, tricks and cheats – courtesy of the pros.

via Landing Page Copywriting Secrets the Pros Never Share.

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A Setback on the $100k a Month Challenge

<This post has some good stuff about how Neil Patel used Facebook to generate a bunch of traffic to his new blog.>

A few months ago, I wrote a blog post about how anyone can make $100,000 a month in revenue within 12 months. And to show you how it’s possible—and so you can achieve similar results—I decided to blog about my journey.

Launching the blog

On April 1st, I started a nutrition blog called NutritionalResource.com. It took me a couple of weeks to get started, but by April 15th, I was up and running.

During the last couple of weeks of the month, I published four blog posts and was able to drive a considerable amount of traffic.

I received 35,419 visitors in two weeks, which is really good considering that I only published four blog posts.

via A Setback on the $100k a Month Challenge.

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Why VCs Need Unicorns Just to Survive | SaaStr

One of the most tiring things for founders can be always being compared to Unicorns.  Certainly sometimes it’s inspirational.  I loved it when many of the founders I work with came out of the ’15 SaaStrAnnual saying they needed to grow faster, at a Zenefits-like level:

But the reality is as a founder there are different ways to make real money and build something meaningful.  Go back to our case study of Marketo vs. Eloqua vs. Pardot here.

For VCs that manage a fund any bigger than $150m or so though (which is relatively small for a VC) — there really is only one way.  Unicorns.

If you understand this, at least you’ll understand why VCs are the way they are.

Because the (maybe semi-sad) thing for VCs is, only Unicorns make the business model work:

Say you have a $200m VC fund (not that large, but basically our current fund, as an example).

Your own investors (the LPs) are looking for gross returns (before expenses) of about 4x, so let’s call it $800m.

You get to make about 30 or so investments from that fund.

So those 30 investments have to return $800m.

via Why VCs Need Unicorns Just to Survive | SaaStr.

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The Top 5 Things that Kill Customer Loyalty | Marketing Technology

THE TOP 5 REASONS THAT CREATE A DECREASE IN CUSTOMER LOYALTY

Being transferred between staff.

No response to an email.

Length of time on hold.

Being unable to reach a human.

Unknowledgeable staff.

via The Top 5 Things that Kill Customer Loyalty | Marketing Technology.

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Why You Should Create More “Boring” Content

I started my content journey the same way many other marketers do: Trying to “go viral.”

Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).

Then one day, out of sheer exasperation, I tried a different approach. Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me.

I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” I thought no one really cared to read a technical guide on how to create a quiz, so I had ignored the request. However, when I hit that point of desperation, I decided to try writing a response “How to Make a Personality Quiz.” The result? We landed our first paying customer through that article.

via Why You Should Create More “Boring” Content.

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Google Analytics Subdomain Tracking | The ROI Revolution Blog

If you do a quick search on “Google Analytics Subdomain Tracking”, you may have noticed that many of the top results are either woefully out of date or rather confusing. The purpose of this post is to provide my recommendations for Google Analytics subdomain tracking as of the current version of the asynchronous Google Analytics Tracking Code.

Currently there’s no specific article on Google Code dedicated to Google Analytics subdomain tracking. The closest is this, which recommends the following:

//Tracking code customizations only

var _gaq = _gaq || [];

_gaq.push([‘_setAccount’, ‘UA-12345-1′]);

_gaq.push([‘_setDomainName’, ‘.example-petstore.com’]);

_gaq.push([‘_setAllowHash’, false]);

_gaq.push([‘_trackPageview’]);

I propose that instead, for the vast majority of sites with subdomains, you should use the following:

//Tracking code customizations only

var _gaq = _gaq || [];

_gaq.push([‘_setAccount’, ‘UA-12345-1′]);

_gaq.push([‘_setDomainName’, ‘example-petstore.com’]);

_gaq.push([‘_addIgnoredRef’, ‘example-petstore.com’]);

_gaq.push([‘_trackPageview’]);

So what’s wrong with the code recommended on Google Code? It turns out there are three issues with the code that cause unnecessary problems:

via Google Analytics Subdomain Tracking | The ROI Revolution Blog.

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