You all know The Old Spice Guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice. A voice that came through in every video, commercial, tagline, Facebook update, tweet — you name it.
And do you know who is behind all of that marketing collateral?
Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you’re looking, maybe get some inspiration for your own brand, too.
via 10 Companies That Totally Nail Copywriting.
You know it’s time.
You’ve already started blogging. You’re creating great content and you have some ideas of the products and courses you want to sell.
But something is holding you back. Maybe it’s fear.
Fear that your product release will not go as planned. Fear that people won’t buy your stuff. Fear that you’ll mess up your launch.
Don’t worry, this is common, but what’s also common is the idea that people will actually care about your offering with little to no marketing. The idea that once you build it, they will break down the doors to buy from you.
This is far from the truth and in this post I want to share with you 10 product launch tips (ideas, concepts, proven strategies) that have worked for other bloggers like yourself …and ideas that I’ve used personally to launch my own courses and ebooks.
via Top 10 Product Launch Tips from Today’s Top Bloggers.
For too many online companies the About Us page is the elephant in the room, and often the most awkward thing to write. It’s a shame because analytics often shows the page as one of the most frequented on any website. Imagine a ceremonial elephant adorned in his embellished head plate, raising you above your competitors. This could be your About Us page if you show it the care and attention it deserves.
The good news is your about page doesn’t require several hundred pounds of vegetation on a daily basis, nor is there any real need for expensive antique rhinestones.
The bad news is crafting the perfect about page is easier said than done. Many find it difficult to strike the right balance between selling themselves to their customers and driving them away with a self-focused approach, which helps explain why the pages are so often neglected.
At Absolute, we’re looking to revamp our entire website over the coming months, and in particular we’ll be focusing our attention on our about page. We recognize that our page is currently a little on the dull side and while we are researching the topic, I thought it would be great to share nine great, easily applicable techniques we picked up from some of our favorite About Us pages from around the web.
via 9 Simple Tips For Making An About Us Page That Works For Your Brand – Moz.
Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. This can waste a lot of your time and get you really worked up.
If your job involves finding free images online on a regular basis, then having a free image directory would be a smart move. A free image directory allows you to easily and quickly access pictures that are not just relevant and top quality but add more meaning, taste, and eloquence to your message. And saves you hours.
Let me get you started on creating your own free image library. Below is a fairly exhaustive list of the best websites to find free images online:
via Top 15 Websites to Find Free Images For Your Content Marketing.
When Cinnamon and Jason’s daughter turned six, they discovered how much young girls like dolls.
Unlike most moms though, Cinnamon was uniquely qualified to satisfy her daughter’s newfound interest.
As an excellent seamstress and designer, she began running up original doll’s clothing that soon made her daughter the envy of the neighborhood.
This was the beginning of their doll clothing business.
We caught up with Jason to ask how selling digital products has allowed them to scale their business so successfully.
via How One Couple is Making $600,000 Per Year Selling Digital Products — Ecommerce Blog by Shopify.
We’d all love to show up first in Google for something.
There’s likely at least one golden search term or keyword you’re striving for —and we’ve all heard plenty of different get-to-the-front-page-of-Google formulas.
It can get a little dizzying keeping all the approaches straight.
But it can be done. If you’re willing to invest some time, resources and brainpower, you can create the top content on any topic.
via 6 Foolproof Methods For Creating Top Content on Any Topic.
No matter how long you have been blogging, some of your posts will be always more popular than others. These posts tend to rank higher on Google and have more social shares and links from other websites.
So the question is, how do you get more traffic to these popular posts? If people already like them, you should be able to make them more popular, right?
Here are 10 ways to make your most popular posts more popular:
via 10 Ways to Make Your “Most Popular Posts” More Popular.