Shopify Plugins We Love | ActiveCampaign Email Marketing Blog

The sun is finally starting to shine in Chicago. That means two things; it’s Valentines Day, and we have spring fever. We recently released our Shopify Deep Data integrations for our ecommerce customers. The ecommerce Deep Data integrations take customer purchase data, and makes it actionable inside the ActiveCampaign platform.You can now start an automation when a contact makes a purchase, segment contacts based on previous purchase history, and more. We think its a must-have integration for all Shopify users, but we certainly don’t think it is the only plugin that Shopify customers should have. Here are a few more of our favorite apps for Shopify customers.

Source: Shopify Plugins We Love | ActiveCampaign Email Marketing Blog

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A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi

Video marketing is one of the most-talked about subjects in social media right now.Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds.But despite its growing relevance, one of the questions we get most here at Buffer is:How do I get started with video marketing? With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expert to talk to about getting started with video.We had the pleasure of chatting with Sunny all about how marketers can get started with video – including what to film, how to film it, and how to make sure that people see your videos online. A huge thank you to Sunny for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017!

Source: A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi

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6 weeks: why it’s the Goldilocks of product timeframes – Inside Intercom

Our team has done a lot of work over the last while reflecting and improving on how we build product. Our goal was to arrive at the minimal process that gives teams a framework to plan and structure their time, and most importantly, to prioritise and make the best tradeoffs.Previously, we thought about building product over three timelines – 6 weeks, 6 months and 6 years (which Paul catchily referred to as the “666 mindset”). But now the 6 month roadmap is no more. The one constant, the core of that framework that we’re doubling down on, is the 6 week cycle. Here’s how we think about it, and what it looks like in practice.

Source: 6 weeks: why it’s the Goldilocks of product timeframes – Inside Intercom

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8 Inexpensive “Micro-Investments” That Save Us Time and Improve Our Business

A while ago, I shared a few of the expensive things that I think are worth investing in for businesses.I think, as a general rule, businesses under-invest in growth. And I get it: when you’re a startup, money is tight, and scrappiness is a virtue.But it’s important to balance that with not being penny‑wise and pound‑foolish.If you haven’t read that post, check it out here.Today, I want to talk about the other end of the spectrum: “micro‑investments”⁠—products or services that cost $50/month or less⁠—that have made an outsized impact on our business.First, a caveat: I don’t believe that any single micro‑investment will actually produce meaningful revenue for you. The best revenue-driving tools typically have a price tag to match their quality, because they know the value of their offering.But that’s not to say that you can’t find disproportionate value from smaller investments.For us, those typically take on one of two forms: time savers and culture builders.

Source: 8 Inexpensive “Micro-Investments” That Save Us Time and Improve Our Business

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Here’s How I Built and Launched a SaaS Company For Less Than $40k

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies.My thought process was that if I could pull it off then I would own 100% of the company, and have full control of my own destiny, rather than simply cutting a check and owning less than 1% of the company.My background is primarily concentrated on small businesses, selling products like leads and back office software. In the past 6 years I’ve had thousands of conversations with small businesses discussing everything from how they operate to where they are spending money on marketing. Through these conversations I realized that a lot of businesses are leaving money on the table by not knowing where their phone calls are being generated from, not answering the phone all the time, and not knowing how to close a prospect once they are on the phone with them.It was through these conversations and the success of the Twilio IPO that I decided I was going to build call-tracking software.Now that we have launched and have paying customers, I’m sharing the tactics I used to build and launch a SaaS company, along with the documentation that I created during this process including email outreach scripts, user stories, product requirements doc, and other tools I used to make it happen.

Source: Here’s How I Built and Launched a SaaS Company For Less Than $40k

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13 Ways that Content Is Monetized Online | MarTech

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.I want to start with the pennies… then work into the big bucks. Keep in mind that this isn’t all about monetizing a blog. It could be any digital property – like a large email subscriber list, a very large YouTube subscriber-base, or digital publication. Social channels don’t fair as well as they’re mainly seen as owned by the platform rather than the account that collected the following.

Source: 13 Ways that Content Is Monetized Online | MarTech

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13 Ways that Content Is Monetized Online | MarTech

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.I want to start with the pennies… then work into the big bucks. Keep in mind that this isn’t all about monetizing a blog. It could be any digital property – like a large email subscriber list, a very large YouTube subscriber-base, or digital publication. Social channels don’t fair as well as they’re mainly seen as owned by the platform rather than the account that collected the following.

Source: 13 Ways that Content Is Monetized Online | MarTech

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