5 key learnings from analyzing top B2B SaaS pricing pages

So you’ve built a B2B SaaS product that you know adds value for your customers and solves a meaningful problem in your biggest market. A key step is deciding how to price it in a way that’s simple, flexible and valuable for the different segments of customers your product is tailored towards.

We’ve spent time analysing the pricing pages of the hottest B2B products to provide you some insights into what makes them so great at doing their job – clicking that all important Signup button. We’ve split our analysis into several key focus areas you should look at when approaching a killer pricing page.

What if your current pricing page is letting your whole product down, and tripping up or confusing your potential customers? Read on to find out what we learned…

via 5 key learnings from analyzing top B2B SaaS pricing pages.

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Only 20% of marketers use behavioural triggers in email marketing: report | Econsultancy

Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity.

It can also be further improved by tying in other demographic and contextual information.

For many businesses this end goal is still a long way off, but some marketing channels are being optimised using behavioural targeting.

Step forward dusty old email marketing, which remains one of the most effective channels for achieving ROI despite regular claims that it is being usurped by new marketing methods.

In this post I’ll discuss some of the findings from our new Email Marketing Census, carried out in partnership with Adestra and based on a survey of more than 1,000 marketers.

via Only 20% of marketers use behavioural triggers in email marketing: report | Econsultancy.

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Google Phantom Update 2 – Analyzing The Google Update(s) From April 29 and May 1, 2015

Two years ago on May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking about small drops… I’m referring to huge drops like 60%+. As more emails came in, and I checked more of the data I have access to across websites, it was apparent that Google had pushed a big update.

I called it the Phantom update, since it initially flew under the radar (which gave it a mysterious feel). Google would not confirm Phantom, but I didn’t really need them to. I had a boatload of data that already confirmed that a massive change occurred. Again, some sites reaching out to me saw a 60%+ decrease in Google organic traffic overnight.

Also, Phantom rolled out while the SEO community was waiting for Penguin 2.0, so all attention was on unnatural links. But, after digging into the Phantom update from 5/8/13, it was clear that it was all about content quality and not links.

via Google Phantom Update 2 – Analyzing The Google Update(s) From April 29 and May 1, 2015.

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How to Sell to 4 Different Personality Types

Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard — Dijon, honey, whole grain, yellow, spicy, brown — but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries.

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup — around 35.5% — but has a product line almost three times as large.

This is what journalist and author Malcolm Gladwell terms the “ketchup conundrum.” His 2004 New Yorker article of the same name takes a deep dive into food product development and comes to a noteworthy conclusion relevant to salespeople: Unless your product has the expansive appeal of Heinz ketchup, you’ll need to optimize the way you present it and sell it to reach the widest possible audience.

One size does not fit all. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types.

via How to Sell to 4 Different Personality Types.

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What Elements Should You Be Testing in Your Email Campaigns? | Marketing Technology

Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get there.

Imagine you are the lab in charge and you plan to test a lot of chemicals to come out with the right formula. Looks like a daunting task, doesn’t it? Same is the story with email marketers! Fighting for your subscribers’ attention in their inbox means you need ot find the best way to engage them. It is imperative to test different aspects of your email marketing to optimize and develop your email channel.

This infographic from the great team at Email Monks helps layout the differences and strengths of A/B testing versus Multivariate Testing as it relates to email campaigns. Included are the steps involved to manage your email campaign testing, samples of how you might set up your A/B and multivariate tests, the steps involved to come to a conclusion, as well as the 9 elements to test:

via What Elements Should You Be Testing in Your Email Campaigns? | Marketing Technology.

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Can You Run Multiple A/B Tests at the Same Time?

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site?

Will this increase the velocity of your testing program (and thus help you grow faster), or will it pollute the data since multiple separate tests could potentially affect each other’s outcomes? The answer is ‘yes’ to both, but what you should do about it depends.

Let’s look into the “why you shouldn’t” and “why you should” run multiple tests at once.

via Can You Run Multiple A/B Tests at the Same Time?.

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Optimizing Contents for Sales and Conversions through Profit Index | Optimize Smart

Profitable content is that content which add value to the business bottomline. You can determine such contents on your website by creating and analyzing the profit index report.

I have explained in great detail about creating profit index report in a Google Analytics account, through this article: Measuring Content Marketing Success in Google Analytics

In the present blog post I will explain the use of profit index report in great detail and show you how it can be used to optimize your contents for sales and conversions.

via Optimizing Contents for Sales and Conversions through Profit Index | Optimize Smart.

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