With over 39,600,000 Google search results for the search term “landing page tests”, it’s easy to see how you could get overwhelmed when it comes to improving your conversion rates.And while there’s definitely no shortage of ideas, there’s unfortunately a surplus of regurgitated information that everyone claims to be an expert about.But for you to truly take advantage of a conversion optimization testing plan, you need to be able to prioritize the tests that will bring in the biggest results.And by results, I don’t necessarily mean higher conversion rates, but more importantly, more money for you.
Source: 4 Hacks For Conducting Smart Landing Page Tests
Every once in a while a MailChimp customer will ask me, “Hey, MailChimp’s been great for keeping in touch with my loyal customers. But is there any way to buy or rent an email list from you guys, so I can promote my business to potential customers in my area?” That’s when I explain to them the perils of purchased emails, and the virtues of organically growing a permission-based list. I also tell them they could just look around for other local merchants who might have newsletters (or similar publishers in their industry), then partner with them. In the back of my mind though, I’ve always dreamed of creating a tool for MailChimp customers to make that process easier.
Source: Introducing Wavelength | MailChimp Email Marketing Blog
Justin McGill3447003161.1KSHARES32.9KREADSI recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition.I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others. In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below.These growth hacks can be used by startups and established businesses as well. Take what you can and apply them, but remember, they won’t work for every business or strategy.I broke these down into different stages, which Dave McClure came up with and appropriately named “pirate metrics” (due to the AARRR acronym). They are:AcquisitionActivationRetentionReferralRevenueMost of the growth hacks listed here are in the “Acquisition” stage.
Source: An Epic List of 100 Growth Hacks for Startups | SEJ
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research – online, on review sites, on social media – long before marketing or sales has the opportunity to engage with them directly.B2B research consistently shows that 30 – 50% of leads are not ready to buy when they first inquire about your business, but about three quarters of these leads will become sales ready within 12 to 18 months. If you call these leads up and push them into making a decision right away, you will likely lose them. So how do you move them from a lead to sale? Lead nurturing.
Source: Turn Strangers into Customers with Lead Nurturing | Flight School
If you’re ready to dive in, let’s take a look at the basic steps for creating a campaign that nurtures leads throughout every stage of their journey – from the first moment they become aware that they have a problem to solve or a need to fulfil, to the final purchase and beyond.Mapping the funnel your potential buyers travel through is a great way to start the process. Here’s an example showing the top of the funnel, the middle of the funnel, and the bottom of the funnel.
Source: Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps – Act-On Marketing Blog
So, you’re ready to build your first lead nurturing campaign? Get excited – this is a huge step for your marketing.For those who aren’t sure what you can get out of a lead nurturing campaign, let’s explore all the need-to-know’s of this extremely powerful marketing channel.
Source: 7 Steps to Building Your First Lead Nurturing Campaign | studioD
Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door.Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to your blog doesn’t mean they are ready for your sales team — in fact, Gleanster Research (pdf download) found that 50% of leads are qualified, but not ready to buy just yet. Effective lead nurturing campaigns can help you move your leads through the buying cycle, thus preparing them for the sales team. Below, we will cover:What Emails to Send At Each Stage of Your Next Lead Nurturing CampaignHow to Nurture Leads at Each Stage of the Buying Cycle EffectivelyReal-world Examples of Lead Nurturing Emails to Accelerate Your Sales Cycle
Source: After You Capture A Lead, What Comes Next?