I’ve been through it all. From publishing posts that no one reads to posts that get thousands of views and hundreds of comments within a day.
Putting in time and effort into writing a post and then getting an average time on page of 10 seconds sucks.
When I write a post, I want readers to take 10, 20, or even 30 minutes out of their days to read it word by word. I know that not all readers will do that, but if a decent chunk of them do, I’m thrilled.
On a typical blog, only about 2% will spend more than two minutes reading a post.
Fewer will read the whole thing. The good news is that yours doesn’t have to be a typical blog—it can be better.
via 9 Formatting Tactics That Will Double Your Readers’ Average Time on Page.
Reader loyalty is a big deal. Without it, you may have short spikes of incoming traffic and brief periods of increased readership, but your traffic will be inconsistent and you won’t see overall progress over time. On the other hand, if you manage to increase reader loyalty, each new reader you acquire will be likely to stay with you, reading more of your work, seeing more of your brand, and ultimately buying more of your product.
There are a variety of strategies you can use to increase reader loyalty, each with its own applications and varying degrees of potential success. But if you’re interested in increasing reader loyalty as quickly as possible with only a handful of simple content changes, these strategies are ideal for you.
via How to Increase Reader Loyalty Through Simple Content Changes – AudienceBloom.
If you could hire four top copywriters to write your landing page, what would they do for you?
What are the tricks they’d use to engage more visitors… and get them to convert?
To find out, you could shell out well over $1000/hr and get the likes of Henneke Duistermaat, Demian Farnworth, Amy Harrison and Joanna Wiebe to work on your landing page.
That’d be money well spent, BTW.
Or you could study every word written below… fo’ free.
Sound like a good deal? Read on for a roundup of copywriting formulas, tricks and cheats – courtesy of the pros.
via Landing Page Copywriting Secrets the Pros Never Share.
<This post has some good stuff about how Neil Patel used Facebook to generate a bunch of traffic to his new blog.>
A few months ago, I wrote a blog post about how anyone can make $100,000 a month in revenue within 12 months. And to show you how it’s possible—and so you can achieve similar results—I decided to blog about my journey.
Launching the blog
On April 1st, I started a nutrition blog called NutritionalResource.com. It took me a couple of weeks to get started, but by April 15th, I was up and running.
During the last couple of weeks of the month, I published four blog posts and was able to drive a considerable amount of traffic.
I received 35,419 visitors in two weeks, which is really good considering that I only published four blog posts.
via A Setback on the $100k a Month Challenge.
One of the most tiring things for founders can be always being compared to Unicorns. Certainly sometimes it’s inspirational. I loved it when many of the founders I work with came out of the ’15 SaaStrAnnual saying they needed to grow faster, at a Zenefits-like level:
But the reality is as a founder there are different ways to make real money and build something meaningful. Go back to our case study of Marketo vs. Eloqua vs. Pardot here.
For VCs that manage a fund any bigger than $150m or so though (which is relatively small for a VC) — there really is only one way. Unicorns.
If you understand this, at least you’ll understand why VCs are the way they are.
Because the (maybe semi-sad) thing for VCs is, only Unicorns make the business model work:
Say you have a $200m VC fund (not that large, but basically our current fund, as an example).
Your own investors (the LPs) are looking for gross returns (before expenses) of about 4x, so let’s call it $800m.
You get to make about 30 or so investments from that fund.
So those 30 investments have to return $800m.
via Why VCs Need Unicorns Just to Survive | SaaStr.
THE TOP 5 REASONS THAT CREATE A DECREASE IN CUSTOMER LOYALTY
Being transferred between staff.
No response to an email.
Length of time on hold.
Being unable to reach a human.
via The Top 5 Things that Kill Customer Loyalty | Marketing Technology.
I started my content journey the same way many other marketers do: Trying to “go viral.”
Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).
Then one day, out of sheer exasperation, I tried a different approach. Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me.
I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” I thought no one really cared to read a technical guide on how to create a quiz, so I had ignored the request. However, when I hit that point of desperation, I decided to try writing a response “How to Make a Personality Quiz.” The result? We landed our first paying customer through that article.
via Why You Should Create More “Boring” Content.