There’s an SEO checklist that I use for every client.And it works.Want proof?Proven.com recently used this checklist to boost their organic traffic by 48.7%.(In 3 weeks)And in today’s post I’m going to show you exactly how they did it…step-by-step.
Source: (Case Study) This SEO Checklist = 48.7% More Organic Traffic
Resources pages are powerful pages to get links on, and relatively easy.This is because the pages themselves are intended to be resources, so admins are looking to add links to them.As long as you have a valuable resource, you have a good shot at getting a link.
Source: How To Get Links On Resource Pages With NinjaOutreach
Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic.It would be nice, yeah. But it just doesn’t happen.This is especially true for companies in so-called boring industries—micro-niches with very few people having an overwhelming interest in the subject matter.But if you’re always boring your audience to tears, this will obviously have a negative effect on your traffic, leads, conversions, brand reputation, and—ultimately—profitability.Basically, boring content is awful. Boring content is worse than no content at all!If you think your content marketing campaign is in a death spiral, it’s important to resolve the situation ASAP.I used to write some pretty boring crap. Once I figured it out, I changed my ways. Today, I’m not necessarily channeling J. K. Rowling all the time, but I do know when (or if) my audience is bored.How do I know?I’m about to tell you.
Source: How to Discover Whether Your Audience Is Bored with Your Content
People that succeed with SEO do two things very well:First, they identify SEO techniques that get them results.Second, they put 100% of their resources into executing and scaling those techniques.But you’re probably wondering:“How do I find SEO strategies that actually work?”Well today I’m going to make it easy for you.All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below.
Source: 21 Actionable SEO Techniques You Can Use Right Now
Many small business owners today think that owning a brick-and-mortar business excuses them from having to learn and master digital marketing.Nothing could be further from the truth.In fact, mastering SEO and local optimization for your locally run business will bring a higher ROI than just about any other marketing activity you use.It’s one of the quickest ways to quickly and simply (notice I did not say easily) get your business in front of thousands of new eyes and earn customers for life. With a few simple steps, you can set yourself on the path to long term digital marketing success.But how do you start marketing your brick-and-mortar business in the digital world? What steps do you need to take over the next 30, 60, or 90 days to successfully grow your online reach and increase sales like you have never seen before?I’m glad you asked.In this article, I’m going to give you a step-by-step and day-by-day plan for marketing your brick-and-mortar business.Thirty days from now, if you follow the steps I’ve outlined below, you’ll be well on your way to having a successful and profitable local marketing plan in place.
Source: A 30-Day Master Plan for Marketing Your Brick-and-Mortar Business
One of the biggest mistakes we make with online marketing is relying on a single traffic source…Where does all your website traffic come from?Social media, search engines, ad campaigns, referral traffic…Is your traffic evenly distributed across all of these mediums?It’s dangerous to focus on one platform to promote your content and drive traffic. Look what happened when Google changed the game…To this guy.And this guy.And this guy.The same thing happened when Facebook decreased organic reach and decided to focus on “paying to play”.It’s better to get even amounts of traffic from several different sources, than one huge source. It diversifies the risk and helps your traffic levels stay consistent.Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels.3The cool thing is that if you connect really well with influencers, you’ll get traffic from search engines and other platforms as well.Instead of chasing traffic, you should let it chase you. How?Don’t see influencers as an opportunity for backlinks, likes or re-tweets – see them as an opportunity to connect and become their friend!1Let’s dive into the tactics that will help.
Source: 7 Top Secret Ways To Connect With Influencers and A-Listers
When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research on the most effective tactics for both lead generation and lead nurturing. What they found out may surprise you.Which Strategies Were Most Effective?Email marketing is still king of the hill when it comes to lead generation effectivenessIt may come as no surprise, but for sheer ease of implementation and effectiveness of results, nothing beats good, old-fashioned email marketing. Websites and landing pages are close behind, with content marketing making noticeable gains. It’s also worth noting that the survey shows email marketing as one of the easiest tactics to implement.
Source: Which Lead Generation Tactics Get the Best Results?