Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

In some ways, building a landing page is like baking a cake. Certain people prefer chocolate, and others like cream fillings, but there are some fundamental formulas (for both cakes and landing pages) that are tried and tested, and proven to produce positive results.This post is a recipe for a solid vanilla sponge landing page. For advice on design (a.k.a. the buttercream frosting), check out these posts on user experience and essential design principles.Here are the formulas we’ll cover in this post, using examples from great landing pages:Action words + Product reference = Winning headlineYour exact offering + Promise of ease = Winning subheaderYour best offerings + Worded in the form of benefit statements + Appropriate sectioning = Winning body contentActive words + ‘I want to…’ + A/B testing = Winning call to action

Source: Simple Recipes for No-Fail Landing Page Copy [+ Free Downloadable Worksheet]

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How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”

Are you struggling to get more people to sign up for your product demos?If you are, you may want to take a cue from the grocery industry. Here’s why…Giving away a free sample can increase sales up to 2,000%, as it did for Marsh Supermarkets. In fact, 68% of their customers said it persuaded them to make a purchase.A 2011 study by Carrie Heilman found that free samples can encourage someone to switch from their planned product purchase to the promoted product. It was found to “draw” people in and encourage a sale if they didn’t have previous plans.But to get prospects to bite on these offers, you have to make it as easy and compelling as possible for the user to say “yes.”That’s why quizzes are an incredibly powerful way of generating leads. In a recent example, the Worth Global Style Network used a “What’s your customer type?” quiz to generate 243 leads with just 1,415 visits.We did this ourselves with a product wizard quiz and increased our client’s demo sign up conversion rate by 19.22%.In this article, you’ll learn exactly how we did it and how you can use a quiz to achieve similar results for your product.

Source: How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”

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A Behind The Scenes Look at Hectorpreneur Courses (+ List of Tools)

People often get stuck in this part. The technical stuff.…and I totally get it. There are a lot of moving parts to creating and selling an online course. Sometimes you just need to someone to show you how it all fits together and how to make it work for your specific needs.That’s what this post is about – and that’s what my new course, Zero to Online Course, will help you do when it opens up this week. But more on that later on.Here’s what we’re going to do today. I’m going to give you the list of tools I use to create, protect, and sell my courses on this website. Keep in mind that there are alternatives to most of these services, software, and plugins.The point is to get what you need to move forward. Don’t get stuck in the minutia and start comparing membership plugins, feature by feature. You’ll be there a while, feel like you’re busy getting stuff done, when in reality you’re not making progress.So with that said, here’s the list of tools and what they do for Hectorpreneur.com

Source: A Behind The Scenes Look at Hectorpreneur Courses (+ List of Tools)

(Great discussion of how to set up WordPress for paid content)

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78 Marketing Tasks You Should Outsource Immediately

If you’re like me, you stay busy.Running a business is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming.If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day!Here is one thing I learned early on in my business: outsourcing will save your life.I speak from personal experience. There’s no way I could have done what I’ve done without strategically and carefully outsourcing a lot of the day-to-day marketing tasks that took up my time and kept me from focusing on other goals.

Source: 78 Marketing Tasks You Should Outsource Immediately

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(Case Study) This SEO Checklist = 48.7% More Organic Traffic

There’s an SEO checklist that I use for every client.And it works.Want proof?Proven.com recently used this checklist to boost their organic traffic by 48.7%.(In 3 weeks)And in today’s post I’m going to show you exactly how they did it…step-by-step.

Source: (Case Study) This SEO Checklist = 48.7% More Organic Traffic

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How To Get Links On Resource Pages With NinjaOutreach

Resources pages are powerful pages to get links on, and relatively easy.This is because the pages themselves are intended to be resources, so admins are looking to add links to them.As long as you have a valuable resource, you have a good shot at getting a link.

Source: How To Get Links On Resource Pages With NinjaOutreach

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How to Discover Whether Your Audience Is Bored with Your Content

Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic.It would be nice, yeah. But it just doesn’t happen.This is especially true for companies in so-called boring industries—micro-niches with very few people having an overwhelming interest in the subject matter.But if you’re always boring your audience to tears, this will obviously have a negative effect on your traffic, leads, conversions, brand reputation, and—ultimately—profitability.Basically, boring content is awful. Boring content is worse than no content at all!If you think your content marketing campaign is in a death spiral, it’s important to resolve the situation ASAP.I used to write some pretty boring crap. Once I figured it out, I changed my ways. Today, I’m not necessarily channeling J. K. Rowling all the time, but I do know when (or if) my audience is bored.How do I know?I’m about to tell you.

Source: How to Discover Whether Your Audience Is Bored with Your Content

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