Russell Saks is the founder of Campus Protein, the only one-stop shop for college students who want brand name supplements and vitamins for affordable prices.In this episode you’ll learn how he built out a rep program that spread nationwide and helped him build a multi-million dollar business.We’ll discuss:How to build, manage and motivate a nationwide rep program.What kind of guidance to give your first salesperson.How to identify the areas of your business that will have the biggest impact on your growth.
Source: The Rep Program That Made Campus Protein a Million Dollar Success
Eu-wen Ding is the founder of Lumos Helmet, the next generation bicycle helmet with integrated brake and turn signal lights for safer cycling.On this episode of Shopify Masters, find out how he used Facebook ads to promote a Kickstarter campaign that raised $800,000.We’ll discuss:What “rapid prototyping” is and how to use it to design your products.How to make sure you’re ONLY focused on solving your customer’s main problem.When do you know when your prototype is ready to bring to the market.
Source: This Next-Gen Bicycle Helmet Raised $800K on Kickstarter With Facebook
Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success.So how do teams communicate these big announcements to their users? A blog post, an unread notification, an email, and… that’s it. They sit back and wait for impact, but are disappointed if the anticipated uptick in usage doesn’t arrive.Here we’ll explain why standard feature announcements are missing the mark, and how to drive new feature adoption amongst your users.
Source: How to Use Release Notes to Drive Feature Adoption
Michael is the CEO at Trello, the beloved visual collaboration tool that now has more than 16 million users. Trello was born out of Fog Creek Software, a company Michael co-founded with engineer and writer Joel Spolsky, which brought us name-brand developer tools like FogBugz, Stack Overflow and most recently, HyperDev.I recently caught up with Michael about what it’s like to start and scale a mass-market product like Trello. We cover the ways Fog Creek’s previous products informed Trello, how to prioritize features for a product with such a wide array of use cases, the importance of pricing for value, and much more.If you like what you hear, check out more episodes of our podcast. You can subscribe on iTunes, Google Play, and Stitcher, or grab the RSS feed.What follows is a lightly edited transcript of the episode. Short on time? Here are five key takeaways:Without the right marketing strategy, the right product released at the right time can still fail.Introducing new, abstract features into a horizontal software product comes with heavy costs, because you’ll have to teach users about the concept.Michael doesn’t see templates as the right onboarding technique for new Trello users. Rather, he’s planning to bet on crowd-sourced, community-driven use case stories.Marketing a horizontal product is hard, but there are specific use cases that offer downstream benefits, e.g. targeting HR to use Trello for onboarding new employees means every single hire gets a free lesson in Trello.It’s crucial to charge for your product, but flat rates leave a lot on the table. Your pricing scale should align with the value you give users.
Source: Trello’s Michael Pryor on building a mass-market product – Inside Intercom
Allow me to start with a quick summary of this article:There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it’s actually causing huge loss in conversion rates. But how?Responsive design clutters mobile sites with irrelevant content for on-the-go visitors. Built with a desktop user in mind, a mobile visitor who has different intentions and a different state of mind may not find what they’re looking for, and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions.This isn’t to say you should abandon responsive design altogether. Rather, you must think more specifically about the mobile web experience and the mobile visitor’s state of mind instead of simply transferring the desktop design to a mobile one.
Source: Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It. – Moz
The numbers on your graphs are up and to the right.Conversion rates at or above industry averages.But…Revenue’s flat. Stagnating or declining even.The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks enticing, seducing you with the promise of big numbers getting even bigger.But in reality, the alluring illusion is sabotaging your results.Here’s why.
Source: Why Your High Conversion Rate Might Backfire (And How to Avoid It)