We all have it. The cruft. The low-quality, or even duplicate-content pages on our sites that we just haven’t had time to find and clean up. It may seem harmless, but that cruft might just be harming your entire site’s ranking potential. In today’s Whiteboard Friday, Rand gives you a bit of momentum, showing you how you can go about finding and taking care of the cruft on your site.
Source: Clean Your Site’s Cruft Before It Causes Rankings Problems – Whiteboard Friday – Moz
Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics. So what’s a marketer to do? One option that often gets overlooked is animated images or videos. They’re great because they explain a point in the matter of seconds. They also grab attention and help convert viewers into readers and buyers. An animated image or video may sound like something difficult to create, but in reality, you don’t even need huge budgets to add some to your content marketing strategy. Check out the following tools that let you easily create cool animated images and video.
Source: 10 Easy-to-Use Tools for Creating Animated Images and Videos
Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am I telling you anyway? I was recently reading a great article on this topic, and I want to expound on it for the readers here at Crazy Egg, because it’s too easy for us to get pigeonholed into one way of thinking. When we talk about increasing a page’s conversion rate, we are focused on a single point of action. The entirety of our focus is moving that target customer to take a specified action at a specified time in a specified place. This is ALL we are thinking about, and yet, it’s 100% irrelevant to our page’s viewers.
Source: How To Increase Conversions By Forgetting The CTA
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas.
Source: 16 Call-to-Action Formulas That Make People Want to Click
If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account. You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.
Source: Get the Most from Your AdWords Account Manager
For over a decade, MarketingExperiments has stressed the importance of customer reviews. When our Customer Ratings Tested Web clinic was originally broadcast in 2004, Shopping.com was the third-most popular ecommerce site in America, and Amazon’s annual revenue was a mere 7% of what it has since become. In the ten years since, customer reviews have gone from being a supplemental component of our marketing strategy to the single biggest influencer of consumer behavior. In a 2013 survey by Dimensional Research, 90% of customers responded that their buying decisions are influenced by online reviews. A similar study conducted by Retailing Today found that 81% of consumers conduct online research before making major purchases. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are presenting our reviews in a way that best serves our customers? New ecommerce research by Dr. Raffaele Filieri hopes to answer that question. Filieri specializes in consumer behavior and digital marketing at Newcastle Business School, whose recent double accreditation by the Advance Collegiate Schools of Business (AACSB International) puts it in the top 1% of business schools in the world. His independent study, “What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM,” published offline in the Journal of Business Research, not only confirms that customer reviews carry more clout than almost all other marketing efforts but, for the first time, reveals how customers actually process online reviews.
Source: How Customers Read Reviews: 4 takeaways for marketers from a business school study | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox. The toolbox of the writer is filled with words. In defining what I believe is a critical element of crafting effective copy, I’ll make my case by amending the famous quote from Animal Farm: “All words are equal, but some words are more equal than others.” And there are certain power words that hold more sway over our decision making process than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful. This speaks to just how damned efficient they are. Simple language is crystal-clear language, and these words make it clear just what you want your reader to do. And you might be surprised just how effective these deceptively simple words can be. I’ve listed these words below (along with studies related to their power) that will show you how to speak more persuasively to your audience.
Source: The 5 Most Persuasive Words in the English Language – Copyblogger