16 Ecommerce A/B Test Ideas Backed by UX Research

Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working.That said, we have done quite a bit of user experience on ecommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective.This post will outline 16 A/B test ideas based on that data.Whether you’re just starting your first A/B tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test.These ideas came from a massive round of UX research we’ve done for ecommerce.

Source: 16 Ecommerce A/B Test Ideas Backed by UX Research

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Increasing Your Completion Rates — How to Get Participants to Finish Your Course

Online courses are all the rage right now, but sadly, there are some staggering figures when it comes to completion… and not in a good way.Seth Godin shared on Tim Ferriss’s podcast once that most online courses have a drop off rate of 97%, and even his own courses have a drop off rate of 80%.80%?! That means that only 20% of the people who sign up for the course actually get through to finishing it.The thing is, Seth is not alone though.Studies over the years show that completion rates of online courses are traditionally very low. Here in Australia, Government Statistics showed that just 7% of students who used the VET FEE-HELP loan system, completed their course between 2010 and 2013.Yes, just 7%.With all of that in mind, it is important to take some time when planning your course, to consider how you can help your particpants complete it.

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Your marketing strategy is not a decision. It’s decided for you – Schaefer Marketing Solutions: We Help Businesses {grow}

I get a lot of requests every day from people who want to “pick my brain.”I can’t possibly spend so much time giving free advice, and yet I’m a softie who hates to tell people “no!” So I created a place on my site where people can buy an hour of my time and get instant marketing advice for a small amount of money. This decision has had two results.First, indeed it works! 90 percent of the people who seek free advice from me go away and I can still be kind about it.Second, the 10 percent who sign up because they value my time has provided an endlessly fascinating challenge. It’s fun working with so many diverse businesses and a dizzying array of marketing problems. While this is not part of my core revenue stream, it allows any business owner or fan from the blog to get a piece of my time. And I enjoy staying touch with people in the “marketing trenches.” It’s a way for me to learn, too.Most of the time, the core issue these business leaders face boils down to one problem: There are so many overwhelming marketing options, they don’t know where to start. I’ve been offering this service for more than three years and I have a 100 percent success rate at helping people get on track.Here’s my secret to success:I demonstrate that there really aren’t that many marketing options at all. In fact, most of the time your market strategy is dictated to you and you have little or no choice about what you need to do grow your business.

Source: Your marketing strategy is not a decision. It’s decided for you – Schaefer Marketing Solutions: We Help Businesses {grow}

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Top 5 Ways to Increase Free Trial Conversions & Revenue

The first thing I think of when I see a headline about improving free trial conversions is “more money!” And I don’t think I’m alone.With roughly 75% of SaaS companies offering a free trial, it is no wonder the free trial has become the de facto industry standard.While conversion rates vary from B2B vs. B2C, SMB vs. Enterprise, etc., a study by SaaS industry research firm, Softletter, indicated that 66% of online companies surveyed had free-trial-to-paying-customer conversion rates of 25% or less.With that said, free-trial-to-paying-customer conversion rate is not the only metric to consider – but it is an extremely important one! Let’s look at two scenarios, assuming your average revenue per user is $100/month:40% Conversion Rate: You have 40 conversions out of 100 free trials. Your conversion rate is 40% (wow!) and revenue increases by $4,000/month.20% Conversion Rate (for the win): You have 60 conversion out of 300 free trials. Your conversion rate is 20% and revenue increases by $6,000/month (double wow!).Which would you rather have? Personally, I’d take the 20% conversion rate (over 40%) that provides an additional $2,000/month in revenue AND provides a larger pool of potential paying customers that could be nudged towards a purchase decision.The takeaway? The value of free trial conversions can sometimes be more important than the free trial conversion rate alone, and you should track and constantly strive to improve both metrics.

Source: Top 5 Ways to Increase Free Trial Conversions & Revenue

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Do You Really Need to Test Your Site to Improve Your Conversion Rate?

Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can tell you all about what button colors, typeface, contrast, spacing, line of sight, hero shots, etc you should use to subconsciously drive a website visitor to convert.

But do marketers really have these incredible mind powers? Do they wield the awesome power of psychology to control the rest of the world?

Testing the Testers

Recently, Chris Dayley, my head of CRO, ran a little experiment at the SearchLove conference in Chicago. Chris wanted to see how well marketers could use their understanding of psychology, marketing best practice or even gut instinct to predict which landing page design would produce the best conversion rates.

So, he presented an example A/B test from a real client of ours. There were four page variants and one of them had generated a 146% increase in leads. The room of marketers was given a link to a survey where they could examine each variant and submit their guesses as to which page had been the winner.

Take a look for yourself. Which one would you have picked as the winner?

Original Article

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Do You Really Need to Test Your Site to Improve Your Conversion Rate?

Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can tell you all about what button colors, typeface, contrast, spacing, line of sight, hero shots, etc you should use to subconsciously drive a website visitor to convert.But do marketers really have these incredible mind powers? Do they wield the awesome power of psychology to control the rest of the world?Testing the TestersRecently, Chris Dayley, my head of CRO, ran a little experiment at the SearchLove conference in Chicago. Chris wanted to see how well marketers could use their understanding of psychology, marketing best practice or even gut instinct to predict which landing page design would produce the best conversion rates.So, he presented an example A/B test from a real client of ours. There were four page variants and one of them had generated a 146% increase in leads. The room of marketers was given a link to a survey where they could examine each variant and submit their guesses as to which page had been the winner.Take a look for yourself. Which one would you have picked as the winner?

Source: Do You Really Need to Test Your Site to Improve Your Conversion Rate?

Posted in Uncategorized | Leave a comment

Do You Really Need to Test Your Site to Improve Your Conversion Rate?

Talk to almost any online marketer and you’d think that they held a PhD in psychology. At the drop of a hat, they can tell you all about what button colors, typeface, contrast, spacing, line of sight, hero shots, etc you should use to subconsciously drive a website visitor to convert.But do marketers really have these incredible mind powers? Do they wield the awesome power of psychology to control the rest of the world?Testing the TestersRecently, Chris Dayley, my head of CRO, ran a little experiment at the SearchLove conference in Chicago. Chris wanted to see how well marketers could use their understanding of psychology, marketing best practice or even gut instinct to predict which landing page design would produce the best conversion rates.So, he presented an example A/B test from a real client of ours. There were four page variants and one of them had generated a 146% increase in leads. The room of marketers was given a link to a survey where they could examine each variant and submit their guesses as to which page had been the winner.Take a look for yourself. Which one would you have picked as the winner?

Source: Do You Really Need to Test Your Site to Improve Your Conversion Rate?

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