Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It. – Moz

Allow me to start with a quick summary of this article:There’s a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it’s actually causing huge loss in conversion rates. But how?Responsive design clutters mobile sites with irrelevant content for on-the-go visitors. Built with a desktop user in mind, a mobile visitor who has different intentions and a different state of mind may not find what they’re looking for, and leave your site feeling frustrated and confused. This is the source of your huge loss in conversions.This isn’t to say you should abandon responsive design altogether. Rather, you must think more specifically about the mobile web experience and the mobile visitor’s state of mind instead of simply transferring the desktop design to a mobile one.

Source: Responsive Design is Killing Two-Thirds of Your Conversions. Here’s How to Fix It. – Moz

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Why Your High Conversion Rate Might Backfire (And How to Avoid It)

The numbers on your graphs are up and to the right.Conversion rates at or above industry averages.But…Revenue’s flat. Stagnating or declining even.The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks enticing, seducing you with the promise of big numbers getting even bigger.But in reality, the alluring illusion is sabotaging your results.Here’s why.

Source: Why Your High Conversion Rate Might Backfire (And How to Avoid It)

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Source: The-Top-CMS-Platforms-by-Usage2.png (800×8510)

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The Beginner’s Guide to Lead Nurturing Emails

Lead nurturing has become a key part of the web marketing strategy in most companies.Today’s consumers are more informed and more accessible than ever before. Our interactions with potential buyers happen at a number of different stages in their journey, and for that reason, we need to interact with them according to their individual stage.We build lead nurturing into a marketing strategy because we want to develop relationships with buyers, no matter which stage they’re at. We can nurture leads in a number of different ways, and need to understand our buyers so that we can engage with them in a valuable way.Quite often we split leads up between two categories: cold and warm. To keep a lead warm, you have to nurture that relationship, and keep them engaged. You don’t just knock on someone’s door and start a conversation, only to turn around and just leave someone hanging (and wondering what just happened).The same goes for your online visitors. If they visit your site and submit their contact information to you, you’ll want to make them feel welcome. One of the best ways to keep your online visitors engaged and interested is through automating these greetings and setting up an “autoresponder” series of emails. This keeps the conversation with them fresh and interesting.

Source: The Beginner’s Guide to Lead Nurturing Emails

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How to Write Marketing Emails That Get Results

To some, email marketing can seem antiquated and even prehistoric when compared to more cutting-edge tactics such as SEO, social media, and mobile optimization.Although it may not be the sexiest of strategies, there’s no denying that it still gets results.In fact, “email is 40 times more effective at acquiring new customers than Facebook or Twitter.” Just take a look at how it compares with other methods:Also, you are six times more likely to get a click-through from an email campaign than you are from a tweet.What about ROI?For each dollar spent, email has an average ROI of $38. Impressive. Here’s how Adobe paints the picture:And it gets better.

Source: How to Write Marketing Emails That Get Results

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16 SEO Tactics You Need to Do To Your WordPress Site Right Now

You already know WordPress is the easiest and most SEO-friendly CMS in the world.Maybe you’re pretty excited about it. You’re glad you chose WordPress. All you have to do is publish a few blog articles and wait for the jacked-up SEO of WordPress to do its thing, right?Sorry to burst your bubble. If you think that choosing WordPress as a CMS is all you need to do, think again.Look, I’m as big a fan of WordPress as you are. It’s an amazing CMS with high-octane potential, ease of use, and unlimited optimization possibilities.But notice I say potential. And possibilities.Kick-ass SEO isn’t guaranteed. It takes effort to make WordPress truly SEO-friendly, and I am here to help.If you are expecting WordPress to deliver search optimization right out of the box, you won’t be disappointed. It’s not terrible. It’s just not optimized to the level that it needs to be in order to be truly powerful.We’re going to make it powerful.Here are 16 SEO tactics you must deploy immediately to rank your website higher on the SERPs and get more traffic and leads.

Source: 16 SEO Tactics You Need to Do To Your WordPress Site Right Now

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17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal)

These email templates have madean impact on our bottom line,and now they’re yours.Our earliest customers.The first influencers who would help us successfully launch our blog.Our biggest integration partners.Nearly every single big win we’ve achieved that relied on getting somebody else to do something……they all started with an email.Of course, there’s more to getting what you want than simply sending emails. There’s plenty of background work.But the fact remains that asking for right things, the right way, can take you very, very far.In preparing this post, I—and a couple of teammates—searched our “Sent” folders for dozens of keywords that would suggest we were emailing to make a request of someone, and we came up with thousands of results.We’ve always tried to share as many of our successful emails as possible, not only for transparency’s sake, but because our content is that much more valuable when anyone reading it can simply take the email we used, drop it into their own email composer, do a bit of personalization, hit send, and achieve results.Today, I’m going to share our best scripts that have helped us with everything from marketing to partnerships to product development and more.

Source: 17 Email Scripts That Have Helped Us Grow Our Business (For You to Steal)

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