Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion.

These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups.

But well-regarded marketers (Neil Patel is one) have indicated they get good results using them.

So we have to ask: Is there any substance to all the negativity surrounding pop-ups? Do they really do more harm than good?

Let’s find out.

via Opt-In Pop-Ups: Are They Any Good?.

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How to Engage and Convert More Visitors in the First Critical 20 Seconds

Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover.

And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover between 40-50% (according to Google Analytics benchmarks), meaning nearly half of your visitors may leave immediately.

And according to a recent study by Bounce Exchange, 70-96% of those unsatisfied visitors will never come back.

This all means the first 20 seconds are ESSENTIAL when it comes to visitors sticking around and converting. A/B testing and improving their initial impressions and experience on top entry pages is the best way to do this.

To summarize what you need to do optimize your visitors initial 20 seconds, here are the 3 key steps:

Improve their first impressions of key visual elements

Engage and spike their curiosity enough to make them stay

Give them good info/choices to make steps towards eventually ‘converting’

Before you jump in and start creating tests and making improvements to your key entry pages, it’s vital you discover exactly how your top 10 or 20 entry pages are performing, particularly for bounce rate. This helps you know what needs improving first, and creates a benchmark for you to improve against. So go ahead and pull that report right now – it’s often very enlightening.

via How to Engage and Convert More Visitors in the First Critical 20 Seconds.

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Growing Your Publication’s Email List (The Right Way)

One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets.

While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end. Not only are organic subscribers free of charge, but they also tend to be a better fit for your content—thus converting more readily on future lead generation and sales efforts.

To help you start growing your database the right way, we’ve compiled a few tactics to consider.

via Growing Your Publication’s Email List (The Right Way).

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Quantify Your Results: The 14 Most Important SEO Metrics

Many SEOs, especially those new to the game, have a constant feeling of uncertainty.

They spend weeks or months working, but it’s really hard to see if the results are worth their time.

Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve done was worth it or not.

So then, you start tracking a single metric such as keyword rankings diligently. You do that for a few months and see some improvement.

However, a new problem arises: a single metric can’t describe the results of your work.

Unless you’re tracking every single keyword ever searched in your niche, keyword rankings are just one indication of whether your domain’s search authority is increasing. Sometimes, search traffic can go up while rankings decrease or vice versa.

So, what’s the solution?

The solution is to track multiple metrics. If you’re presenting these results to a team, you might hear them refer to these metrics as key performance indicators (KPIs).

Metrics, or KPIs, are hard numbers obtained from your website data. Most of this data will come from your analytics tool of choice, whether it’s your basic Google Analytics or a more advanced tool such as KISSmetrics.

In this post, I’m going to show you 14 of the most important SEO metrics. You can pick and choose which (if not all) metrics you incorporate in your regular reporting.

One last thing you need to keep in mind is that most of these metrics are just indications of your success—not exact measurements of it.

For example, organic traffic usually grows exponentially. An extra 100 visitors in the first month after you do some specific work could really be worth thousands in the future. We’re typically using metrics as indicators of your site’s health and growth.

via Quantify Your Results: The 14 Most Important SEO Metrics.

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Interactive Content is Where the Action Is Now

Internet. Interactive. The two were destined to collide.

The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that.

The point is we were destined to interact online. We live for interaction and the Internet lives to give it to us.

via Interactive Content is Where the Action Is Now.

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4 Ways to Drive More LinkedIn Traffic to Your Blog

It’s one of the most difficult things for a marketer: to use social media and achieve actual results.

Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget.

The good news is that you can do it for much cheaper, even zero dollars (minus your time)—it’s just harder.

What I’m going to show you today are four specific ways to use LinkedIn to drive traffic and qualified leads to your website.

There are more than 300 million LinkedIn members, and the site gets over 187 million unique visits per month.

Other than Facebook and Twitter, LinkedIn is the largest social network in the United States. But more importantly, because of the way it’s designed (we’ll get into it soon), LinkedIn is an even better marketing tool for your business than those other social networks.

via 4 Ways to Drive More LinkedIn Traffic to Your Blog.

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Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

“Buy me those chocolates.”

The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out.

The counter guy grinned. I smiled. The mother winced.

She just got cross-selled.

In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue.

Product recommendations are responsible for an average of 10-30% of eCommerce site revenues according to Forrester Research analyst Sucharita Mulpuru.

There’s no reason why upselling and cross selling shouldn’t work for you. In this post we look at:

What is Upselling and Cross Selling?

Why are they important?

Should you upsell or cross-sell?

What and how should you upsell/cross-sell?

Why does upsell/cross-sell work so well? (personal favorite)

When’s it too much?

via Upsell and Cross-sell: Strategies To Boost eCommerce Revenue.

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