95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average benchmark.Having said that, you’d expect those numbers to reflect on the company’s growth rate, right?Wrong. Despite the mounting discontent among its customers, Spirit was the second most profitable airline company in 2015, and its growth rate is far from plateauing.So what happened here?Well, all those customers who were “dissatisfied” with Spirit’s poor service were still opting to travel on Spirit, as their deciding factor wasn’t the quality of the service, but the ticket fares. Spirit knows this, and keeps giving customers precisely what they want – nothing more, nothing less.Numbers can be deceptive; and many times, they don’t necessarily speak the truth. If you’re taking numbers at face value, without digging deeper and getting to the bottom of it all, then you’ll most probably get blindsided.And in the case of churn, it couldn’t be truer.

Source: 95% Of Your Churn Should be Ignored. Here’s Why

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What Do The Best Website Pricing Pages Look Like?

With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but also the design of the page.In this article I’ll go over some of the keys to a good pricing page. There’s not a one size fits all approach, so it’s important to test and see what works best for you.

Source: What Do The Best Website Pricing Pages Look Like?

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A Cheat Sheet to Designing a Pricing Page that Converts

A Cheat Sheet to Designing a Pricing Page that ConvertsMost pricing pages have three plans laid out horizontally across the page.But why?And in what order?Simply copying what everyone else is doing, without understanding the purpose behind certain features or the research that shows which features convert the best, will give you a hollow page that fails to convert.Here is a breakdown of five research-backed steps to create your own high converting pricing page.

Source: A Cheat Sheet to Designing a Pricing Page that Converts

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Little Known Way to Increase the Effectiveness of your Sidebar | VideofruitLittle Known Way to Increase the Effectiveness of your Sidebar – Videofruit

On Tuesday, Alex Foo asked “What plugin do you use to have your 2 right side widgets scroll down the page with user?”Alex is referring to these…If you’ve spent much time on this blog, you’ve probably noticed these before. If not, look to your right…see them now🙂.This is called a floating sidebar widget.

Source: Little Known Way to Increase the Effectiveness of your Sidebar | VideofruitLittle Known Way to Increase the Effectiveness of your Sidebar – Videofruit

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Why I Choose to Focus on One Marketing Channel at a Time

I feel like there’s an overarching maximalist mindset in marketing these days.And it’s easy to see why.Brands have never had more strategies to choose from.There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.But that’s just the tip of the iceberg, and this doesn’t even take into account more traditional offline techniques that many companies still utilize.In turn, I think many brands are suffering from exhaustion and fatigue.They’re experiencing marketing overload.I also think marketers don’t always extract the full potential from their strategies.Before they can see one channel through to completion, they’ve already started working on three more channels.If I’ve learned anything during my years as a marketer, it’s that simplicity is usually the key to success.Because of that, I choose to focus on only one marketing channel at a time.Here’s why.

Source: Why I Choose to Focus on One Marketing Channel at a Time

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Strategic Timing Tips for Resend Campaigns | MailChimp Email Marketing Blog

This is the second of a 2-part series on resending campaigns. If you missed part 1, you can check out our data on open rates, subject lines, and From name.The last time we looked at resend campaigns, we saw that simply resending a campaign to subscribers who didn’t open the first time is a great idea. You can increase the percent of your list who opened by 8.7 percentage points. That’s enough to turn a good open rate into a great open rate, but there are definitely factors that can make some resends more successful than others.We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful. The first question I want to answer today is: How long should you wait to resend a campaign?Note: These charts don’t show the engagement rates of the resend campaign. Instead, they show additional metrics from the resend campaign as if they were added to the engagement metrics from the original campaign. We liked this measurement because it demonstrates the real impact of the resend campaign on what matters: the number of subscribers who interact with your email.

Source: Strategic Timing Tips for Resend Campaigns | MailChimp Email Marketing Blog

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9 Customer Success Emails Your SaaS Needs to Be Sending

Take a moment and think back to the last SaaS app you signed up for.Do you remember any emails you received post-signup?More importantly, do you recall logging in and taking action on the content of those emails?If the answer is yes, consider yourself in the minority, and congratulations for picking a SaaS app that clearly knows a thing or two about customer success. Go you!The sad truth is, most SaaS startups obsess over customer acquisition, but then cripple their growth by not sending the right retention emails, post-signup.When I reached out to Sujan Patel, a serial SaaS entrepreneur and co-founder of WebProfits, he agreed:Most SaaS companies don’t send nearly enough email after users sign up. I’ve co-founded three SaaS startups, and in each them, email marketing has been a huge driver in driving new trials and increasing trial to paid conversion rate.If you’re not emailing people to help them get value out of your product, that’s your low-hanging fruit to boost your MRR.In this guide, I’m going to give you 9 proven, copy-and-paste Customer Success emails for SaaS. These emails will maximize retention, boost trial-to-paid conversion, and slash churn.The Account Rescue EmailThe Value Bomb EmailThe Helping Hand EmailThe “We Built This for You” EmailThe Anniversary EmailThe “Keep Going” EmailThe Delinquent EmailThe Upgrade Incentive EmailThe Trial Reactivation EmailHeads up: We created fill-in-the-blank templates for all nine emails. All you have to do is…

Source: 9 Customer Success Emails Your SaaS Needs to Be Sending

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