Monthly Archives: April 2012

Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the … Continue reading →

Outsourcing your link building efforts can work, but as a Textbroker author I can tell you right now, most people aren’t doing it right. The majority of clients who submit articles are still living in a world before the Panda … Continue reading →

Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it’s possible, but it … Continue reading →

Yes, the rumors are true. I’ve put together the most comprehensive list of link building strategies on the Web. If there’s any post on my blog you should bookmark for future reference, this is the one.Why I created it: The … Continue reading →

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it’s probably … Continue reading →

So let’s head over to the main topic of this post (sorry for the long introduction), and start defining what a linkable asset is. Basically, a linkable asset is any part of a website or organization that its target audience … Continue reading →

Many people don’t even utilize short search terms, instead opting for typing entire questions into search engines. Having an FAQ (frequently asked question) strategy can be a fantastic keyword usage strategy. via 6 Common Keyword Misconceptions | Marketing Technology Blog.

Matt Cutts’ statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community. A few days later thousands of blogs were removed from Google’s index and Matt tweeted confirming … Continue reading →

The sales profession has come a long way — and I’ll venture to say that much of the changes have occurred as recently as the last 5 years. Technology adoption among consumers has picked up pace; marketers have changed their … Continue reading →

Among other disruptive characteristics that have altered the nature of business forever (real-time interaction, every customer is a reporter, customer service is a spectator sport, etc.) a major way that social media changes the game is the Democratization of Voices. … Continue reading →